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February 14, 2017

SEO basics – everything you need to know but were too afraid to ask

what is schema

We’ve all been there – everyone in the room is talking about something technical, throwing out the acronyms and jargon and all you can muster is a few nervous nods of the head and non-committal ‘uh-uhs’ as you to try to follow the conversation as best you can.

The trouble with SEO, and the world of online marketing in general, is that things can often move very fast. Which means new ideas, tactics and terminology are coming at you from all directions, and without a good grounding in the basics you can find yourself in a bit of a mess.

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December 16, 2016

Best places to get free images for your website

Images are an essential aspect of any website, but the process of choosing the right ones can be a long and arduous one.

For some websites – like ecommerce brands using product images or wedding photographers using their own work – images come naturally and easily. For others, getting the right image for the right blog post or resource can be a challenge.

That challenge is complicated by the fact that many of the best images are under copyright, and using them on your website without the copyright owners permission could land you with some hefty legal costs.  Luckily, there are still some websites you can use to find non-copyright and free-to-use images.

Below we’ve listed the best places to find high quality royalty-free images to use on your website…

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July 6, 2016

The Social Chain, Deliveroo and ‘meme marketing’ – is it spam or just clever marketing?

As I write this, Twitter is currently under siege with Tweets mentioning Deliveroo – the online takeaway delivery service.

Here’s the Timeline from keyhole.co showing the huge increase in mentions for today:

Deliveroo Twitter mentions from Keyhole

That’s a pretty big jump!

So what is happening here?

It seems that a social marketing agency called The Social Chain is working on a campaign to promote Deliveroo across Twitter, using either popular Twitter accounts that they own and manage, or potentially paying the owners of popular accounts to Tweet about Deliveroo (I should point out that there is no evidence of any Twitter users being paid to Tweet).

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May 14, 2016

What are the most searched for local business categories in Leicester?

With the Richard III reburial last year, and the football team winning the Premier League this year it’s safe to say Leicester is in the spotlight right now.

Just look at the Google Trends report for ‘Leicester’:

Leicester result Google Trends chart

Now that’s a jump!

It got us thinking about what the most popular searches are in Leicester, and more specifically, what types of businesses are people searching for in Leicester.

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February 9, 2016

Useful Twitter hours hashtags for Leicester businesses

Twitter hours have grown massively over the years, and are a great way for businesses to get their message across to an engaged and active audience – something that Twitter isn’t usually great for.

What is a Twitter hour?

It’s a set time each week where people who share the same interests or geographic location come together and use the same hashtag to share ideas, network and promote their products/businesses/hobbies etc…

The idea is for everyone to be civil, polite and retweet each others tweets within the hour so your own Twitter followers see them. This helps to amplify everyone’s Tweets and increases there reach to a greater audience – in some cases this leads to the hashtag even trending in major cities across the UK.

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August 2, 2015

The complete list of Google Analytics referral spam sites

Google Analytics referral spam is currently annoying me beyond belief – it’s got to the point where the first thing I do when I enter a Google Analytics account is look at the referral sources for any new spam sites, and then add filters to block them out.

When you consider I am regularly logging into almost 50 different Analytics accounts, you can see why it may get annoying.

Because I have access to lots of accounts, I have managed to pull together a huge list of ALL the referral spam culprits so you can go ahead and filter them all out before they end up annoying you!

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June 5, 2015

What a Leicester tram map might look like…

We recently decided to have a bit of fun here in the Uplift Digital office, and had the idea to try and create something completely new and interesting.

If you live or work in Leicester, or have just been unfortunate enough to be stuck on the inner ring road, then you’ll know there’s a lot going on in terms of road works. Because of this, we thought it would be a good creative exercise to get our thinking caps on and try to imagine what a tram network in Leicester might look like.

We teamed up with our friends at Leicester design agency Studio Rokit to create this Leicester tram map (click the image to see a bigger version):

Leicester Tram Map

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November 26, 2014

Simple link building idea for photographer websites

I’ve never directly worked on a link building campaign in the photography niche, but I have a friend who started a wedding photography business* recently and I’ve been thinking of some creative ideas to build links to a photography site.

There’s one idea that I think has the magic combination of being both extremely simple and highly effective, so I thought I’d share it with you.

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September 22, 2014

How to write a KILLER blog post about SEO

If you work in SEO then you probably already know that it’s very important to build your ‘online presence’ if you want to get noticed in this cut-throat industry of ours.

For some, this means taking the time to publish useful, actionable and timely blog posts that not only showcase their knowledge and expertise, but also help those who read them. For most SEOs though, that all adds up to a bit too much effort and hard work…

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May 19, 2014

The ONE question you have to answer before starting an SEO campaign

I get asked all the time by webmasters and business owners about SEO, specifically: what they should be doing to improve their sites ranking positions/traffic/conversions etc…

Until quite recently I would spend a long time talking them through the various ins and outs of SEO, from the importance of getting the technical SEO stuff sorted to improving their link profiles.

What I realised, though, is that these webmasters/business owners were actually wasting time asking someone else a question.

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