May 14, 2016

What are the most searched for local business categories in Leicester?

With the Richard III reburial last year, and the football team winning the Premier League this year it’s safe to say Leicester is in the spotlight right now.

Just look at the Google Trends report for ‘Leicester’:

Leicester result Google Trends chart

Now that’s a jump!

It got us thinking about what the most popular searches are in Leicester, and more specifically, what types of businesses are people searching for in Leicester.

We scraped all the major local business categories from some of the big online directories (Yell, Leicester Mercury etc…) and ran them through Google’s Keyword Planner to find out.

We used the Keyword Planner to see what the search volumes were for over 100 different types of business – first of all just geo-targeting the tool to show searches in Leicester, then adding “in Leicester” to the end of each business type, and finally adding “Leicester” before each business type to create a big string of new keywords (thank you Excel!)

Here’s the results…

Geo-targeted to Leicester

Keyword Avg. Monthly Searches (exact match only)
Hotels 1300
restaurants 720
Estate Agents 590
Car Hire 480
bank 390
Carpets 320
Doctors 320
mot 320
printer 260
Printers 210
garden centre 210
recruitment agencies 210
caterer 170
Travel Agents 170
courier 170
golf clubs 140
Jewellers 140
solicitor 140
Banks 110
Solicitors 110
double glazing 110
charity 110
Opticians 110
Taxis 110
charities 90
Conservatories 90
cinemas 90
electrician 90
accountant 70
plumber 70
Letting Agents 70
Vets 50
Care Homes 50
Cleaning Services 50
Plumbers 50
vet 50
mortgage broker 50
Architects 50
carpenter 50
Carpenters 50
optician 40
Garden Centres 40
builder 40
Builders 40
pubs 40
bars 40
Couriers 40
travel agent 30
Pet Shops 30
Florists 30
Used Car Dealers 30
Caravan Parks 30
painters and decorators 30
Employment Agencies 30
estate agent 30
Accountants 30
plasterer 20
furniture shop 20
golf courses 20
recruitment agency 20
farm shop 20
Electricians 20
cleaners 20
Camping Sites 20
Cycle Shops 20
carpet fitters 20
insurance broker 20
Mortgage Brokers 20
removals 20
museums 20
Advertising Agencies 20
MOT Testing Centres 10
farm shops 10
bookkeeper 10
Book-Keeping Services 10
Air Conditioning Contractors 10
Garage Services 10
Health Clubs 10
book keeper 10
leisure centres 10
Antique Dealers 10
Auctioneers 10
Bridal Shops 10
DIY Shops 10
Chemists 10
take aways 10
Mobile Phone Shops 10
Wedding Supplies 10
Guest Houses 10
advertising agency 10
Road Haulage 10
scaffolders 10
Kitchen Planners 10
Bathroom Planners 10
scaffolder 10
counsellers 10
Scaffolding Hire 10
carpet fitter 10
Insurance Brokers 10
Double Glazing Installers 10
financial adviser 10
Independent Financial Advisers 10
Furniture Retailers 10
job agency 10
golf course 10
book keepers 10
employment agency 10
letting agent 10
Roofing Services 10
roofers 10
Painters 10
caterers 10
decorators 10
Plasterers 10
Hospitals 10
Household Removals 10
Surveyors 10
cafes 10

Business + “in Leicester”

Keyword Avg. Monthly Searches (exact match only)
Hotels in leicester 5400
restaurants in leicester 2900
cinemas in leicester 1000
Taxis in leicester 720
bars in leicester 590
pubs in leicester 590
Estate Agents in leicester 590
Solicitors in leicester 390
museums in leicester 260
Care Homes in leicester 260
Plumbers in leicester 210
recruitment agencies in leicester 210
Car Hire in leicester 210
Jewellers in leicester 210
Builders in leicester 210
Hospitals in leicester 210
Vets in leicester 210
Accountants in leicester 170
cafes in leicester 170
Travel Agents in leicester 170
Florists in leicester 170
Printers in leicester 140
Pet Shops in leicester 140
Letting Agents in leicester 110
Architects in leicester 90
Opticians in leicester 90
roofers in leicester 90
Electricians in leicester 90
cleaners in leicester 90
Used Car Dealers in leicester 90
electrician in leicester 70
Carpenters in leicester 70
Bridal Shops in leicester 70
plumber in leicester 70
Garden Centres in leicester 70
charities in leicester 70
solicitor in leicester 70
estate agent in leicester 50
garden centre in leicester 50
Carpets in leicester 50
Plasterers in leicester 50
Cycle Shops in leicester 50
mot in leicester 50
travel agent in leicester 50
golf courses in leicester 50
Doctors in leicester 50
Employment Agencies in leicester 50
Banks in leicester 50
accountant in leicester 40
caterers in leicester 40
recruitment agency in leicester 40
job agency in leicester 40
carpenter in leicester 40
Guest Houses in leicester 40
golf clubs in leicester 30
removals in leicester 30
plasterer in leicester 30
decorators in leicester 30
painters and decorators in leicester 30
leisure centres in leicester 30
furniture shop in leicester 30
builder in leicester 30
Chemists in leicester 30
double glazing in leicester 30
Mobile Phone Shops in leicester 20
Insurance Brokers in leicester 20
printer in leicester 20
Mortgage Brokers in leicester 20
Couriers in leicester 20
Surveyors in leicester 20
Cleaning Services in leicester 20
charity in leicester 20
Painters in leicester 20
carpet fitters in leicester 20
vet in leicester 20
Antique Dealers in leicester 10
optician in leicester 10
Advertising Agencies in leicester 10
bank in leicester 10
Health Clubs in leicester 10
Camping Sites in leicester 10
bookkeeper in leicester 10
Conservatories in leicester 10
Double Glazing Installers in leicester 10
take aways in leicester 10
DIY Shops in leicester 10
courier in leicester 10
Auctioneers in leicester 10
employment agency in leicester 10
farm shop in leicester 10
farm shops in leicester 10
MOT Testing Centres in leicester 10
Garage Services in leicester 10
Caravan Parks in leicester 10
caterer in leicester 10
golf course in leicester 10
letting agent in leicester 10
mortgage broker in leicester 10
scaffolders in leicester 10

“Leicester” + business

Keyword Avg. Monthly Searches (exact match only)
leicester Hotels 2400
leicester restaurants 1900
leicester Taxis 1300
leicester cinemas 590
leicester Estate Agents 480
leicester Hospitals 390
leicester Solicitors 260
leicester museums 260
leicester Car Hire 210
leicester pubs 210
leicester bars 210
leicester Jewellers 210
leicester recruitment agencies 140
leicester Plumbers 110
leicester garden centre 110
leicester Builders 110
leicester Accountants 110
leicester Letting Agents 90
leicester Travel Agents 90
leicester golf courses 90
leicester job agency 70
leicester charities 70
leicester Architects 70
leicester removals 70
leicester electrician 50
leicester Care Homes 50
leicester Opticians 50
leicester Florists 50
leicester Bridal Shops 50
leicester Vets 50
leicester Used Car Dealers 50
leicester Printers 50
leicester Garden Centres 40
leicester Carpets 40
leicester Pet Shops 40
leicester mot 40
leicester Doctors 40
leicester cleaners 40
leicester Couriers 40
leicester plumber 30
leicester Cycle Shops 30
leicester cafes 30
leicester charity 30
leicester carpenter 30
leicester recruitment agency 30
leicester mortgage broker 30
leicester double glazing 30
leicester roofers 20
leicester decorators 20
leicester leisure centres 20
leicester furniture shop 20
leicester estate agent 20
leicester accountant 20
leicester Electricians 20
leicester golf course 20
leicester golf clubs 20
leicester caterers 20
leicester Insurance Brokers 20
leicester Employment Agencies 20
leicester courier 20
leicester Cleaning Services 20
leicester Banks 20
leicester bank 20
leicester builder 20
leicester Mobile Phone Shops 10
leicester Camping Sites 10
leicester DIY Shops 10
leicester employment agency 10
leicester Auctioneers 10
leicester Guest Houses 10
leicester Mortgage Brokers 10
leicester Garage Services 10
leicester advertising agency 10
leicester Advertising Agencies 10
leicester travel agent 10
leicester Caravan Parks 10
leicester painters and decorators 10
leicester Conservatories 10
leicester carpet fitters 10
leicester Carpenters 10
leicester vet 10
leicester Health Clubs 10
leicester letting agent 10
leicester Chemists 10
leicester Painters 10
leicester printer 10
leicester take aways 10
leicester Plasterers 10
leicester plasterer 10
leicester farm shop 10
leicester farm shops 10
leicester caterer 10
leicester Surveyors 10
leicester solicitor 10

As you can see, hotels and restaurants come out on top – which shows how well the Leicester tourism industry is doing at the minute.

There is a much bigger keyword research project to be done here, looking more specifically into each industry and what the search volumes are for a bigger range of keywords e.g. the different types of solicitors, the different types of restaurants and so on.

We’ll come back to this when we’ve got some spare time, so if there is a particular industry you would like us to concentrate on first let us know in the comments below….

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